Speakers

Tina Calder

Tina Calder

Chief Vision Officer

Excalibur Press

BIOGRAPHY

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry.

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

ADDITIONAL NOTES
Tina is the chief vision officer of Excalibur Press, the organisers of Entrepreneurs Unleashed. Tina will be hosting the event and hosting the panels Navigating Neurodiversity In the Workplace & Fostering Innovation & Creativity and The Truth About Social & Digital Marketing.

TALKS BY Tina Calder

BONUS PANEL: Meet The Entrepreneurs

Talk Start Time: Final bonus session
Three entrepreneurs join Excalibur Press and Entrepreneurs Unleashed founder Tina Calder to discuss everything from the entrepreneurial mindset and ideation to the challenges every business faces. And, we might even touch on the topic of female entrepreneurship while we’re at it. Host: Tina Calder with Rachel Doherty (Inspired Business Consultancy), Katie Matthews-Furphy (Mind Tribe UK) and Ruth Young (Ruthless Media)

PANEL: Top Tips For Making Mentoring Programmes Work For You

Talk Start Time: Afternoon
Unlock the secrets to successful mentorship, discover actionable strategies and invaluable insights to maximise the benefits of mentoring programmes and propel your personal and professional growth to new heights. HOST: Tina Calder with Lisa McCaul (Belfast Met) and John Ferris (Ulster Bank Accelerator)

PANEL: The Truth About Social & Digital Marketing

Talk Start Time: Afternoon
Industry experts uncover the realities and best practices of social and digital marketing. Gain invaluable insights, practical tips, and actionable strategies to elevate your marketing efforts and drive measurable results in the ever-evolving digital landscape. Host: Tina Calder with Ruth Young (Ruthless Media) Stefany Watson (Digital Ghost) and Esther Ocompo (IPA Group)

The Secret To Creating A Winning PR & Marketing Strategy For Your Business

Talk Start Time: Afternoon
Uncover the secrets to crafting a powerful PR and marketing strategy that captivates audiences, enhances brand visibility, and propels your business to new heights of success in today’s competitive landscape.

Panel Discussion: Navigating Neurodiversity In the Workplace & Fostering Innovation & Creativity

Talk Start Time: Afternoon
Join our panel for an insightful discussion on fostering inclusivity and embracing neurodiversity in the workplace. Discover practical strategies for unlocking the full potential of every team member and promoting innovation and creativity in today’s modern work environment.

Using AI In Your Marketing: Getting Your Prompts Right

Talk Start Time: Morning
Explore AI-driven marketing strategies and master the art of crafting compelling prompts with our unique framework taught by industry experts. Elevate your marketing efforts and drive unparalleled results in today’s dynamic digital landscape.

Using AI In Your Entrepreneurial Journey

Talk Start Time: Morning
Explore the transformative power of artificial intelligence in driving innovation, efficiency, and growth throughout every stage of your entrepreneurial journey, from ideation to execution.