In this insightful session, Chiho Tang from Oranga Creative will delve into the critical distinction between a mere logo and a comprehensive brand identity. Often, businesses confuse having a logo with having a brand, but there’s a vast difference that can significantly impact your business’s success. Discover how to cultivate a brand that resonates with your audience, creates lasting impressions, and fosters loyalty. This talk will equip you with the knowledge to elevate your business beyond a simple visual identity, ensuring every aspect of your brand reflects your core values and connects with your target market.